29 Apr 2024

The Benefits of AR and VR in Marketing within manufacturing and engineering sectors

Animated Technologies Ltd Stand: 4-P40
The Benefits of AR and VR in Marketing within manufacturing and engineering sectors

In recent years, augmented reality (AR) and virtual reality (VR) have gone from being perceived as futuristic to powerful tools used in everyday life. Their impact on the marketing is particularly impressive, revolutionising how companies show off their products and interact with customers.

Product Demonstrations

One of the most significant benefits of AR and VR technologies in the manufacturing and engineering sectors is their ability to provide immersive product demonstrations. 

Traditional marketing methods often fall short when it comes to explaining complex machinery or engineering solutions. AR and VR, however, allow potential clients to fully experience and interact with your product. This can involve exploring the inner workings of a machine in VR or using AR to see how a new piece of equipment would fit and function in their own facility. 

Immersive demonstrations not only boost customer engagement but also enhance understanding and retention of product information. What’s not to love? 

Cost Efficiency

Investing in AR and VR might seem costly initially, but it is cost-effective in the long run. 

By providing virtual prototypes and simulations, companies can reduce the costs of physical materials and logistics. Our apps are easier and cheaper to update as there’s no need for physical reprints or fabrications, as with traditional marketing. Once the initial app or system is developed, updating digital content can be done at a fraction of the cost of producing new physical marketing materials.

AR and VR can also simplify and shorten the sales cycle. By providing prospective clients with a virtual demonstration of how products can be integrated into their existing operations, streamlining your sales process and getting deals done. 

Environmental Impact

Integrating AR and VR into marketing strategies only adds to the growing emphasis on sustainability within the manufacturing and engineering industry. Virtual products and digital materialisation reduces the need for physical samples and prototypes, in turn, minimising waste and environmental impact. Streamlining sales and doing your bit for the environment, we know we’ve got your attention now! 

Marketing and Brand Differentiation

In a competitive market, standing out is key. AR and VR  marketing solutions can significantly enhance a company’s branding strategy by showcasing their forward-thinking and innovative approach. Utilising these technologies in marketing efforts engages with potential customers and reinforces brand recall. 

Let’s wrap it up 

While bespoke AR and VR apps require upfront investment in technology and content creation - the long-term savings in terms of reduced physical prototypes, travel costs, training expenses, sales cycle length, marketing materials, and error mitigation demonstrate significant cost efficiencies. They also have a multitude of benefits from enhanced customer engagement and education to cost savings and environmental sustainability.
Companies willing to adopt and upgrade their marketing to showcase the best of their products really stand to gain significant competitive advantages, so what are you waiting for? Get in touch with us via our website, or come by our stand ​​4-P40 and have a chat. 

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