Digitalisation can, to many, still be an area of the unknown. While there are so many experts, and many companies that have already begun their journey, there are many manufacturers who have still considered the investment in digital technologies, but are unsure where or how to start. In this panel session, with expert members from GAMBICA's Industrial Automation sector we will demystify myths of digitalisation, and help explain how barriers to adoption can be overcome by companies of all sizes. This panel will discuss how manufacturers can reap the rewards through digital investment by using experts and a structured process to ensure success.