SMEW 2024


Navigating The Manufacturing Marketplace: Sales, Forecasting, And Customer Dynamics

06 Jun 2024
Digital Transformation Theatre
SugarCRM and The Manufacturer recently surveyed UK manufacturing leaders to discover the strategies, tools, and practices they employ to forecast sales effectively in this dynamic environment. This talk will delve into the results of this research and reveal insights into how the industrial buyer's journey has evolved, including factors influencing purchasing decisions, preferred channels of engagement and the role of digital platforms in the decision-making process.
James Devonshire, News Editor - The Manufacturer
John Downes, Account Executive - SugarCRM
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