Sales Layer & Avnet
Alex is an adventurous global-thinking marketing leader, with a demonstrated history of working in the information technology and electronics industry. Holding leadership roles at Canon Europe and Avnet. Alex gets a kick out of delivering sales results through full-funnel, customer-centric, connected marketing strategies backed by solid data. Currently, Alex leads marketing and communications globally for Avnet Embedded, the solutions arm of Fortune 500 tech company Avnet. Responsible for developing and managing an effective digital presence that articulates Avnet's business value propositions, generates market pull and proactively generates new business leads through all relevant digital platforms - Web, LinkedIn, Facebook, Google Ads and other channels.
07-Jun-2023Innovation Solution TheatreMastering Product Information Management: Lessons from Avnet's Success Story